I just finished reading Switch by Chip and Dan Heath from the perspective of a person and parent trying to understand how to motivate myself and my child to action. It was a great complement to Kahneman’s Thinking Fast and Slow reviewed last month. The Heath’s metaphor for what Kahneman called System One and System …
Tag: Shrink the Change
Permanent link to this article: https://growageneration.com/2012/07/13/switch/
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